You get different answers when ask how to stay ahead of competition in your niche, and in most cases whatever answers you get won’t be wrong. Because staying ahead of your competition means you are trying to stay in the race and thinking outside of the box and using the right steps and strategy together in the right way in order to create something unique that covers all of your bases and getting huge traffic to blog site.
Even if your competitor knows this secret, it’s important to realize that your audiences change all the time. As the Internet changes and more technology, media and businesses are introduced; your audience will naturally evolve. It’s up to you as a company to evolve with your audience and keep that understanding alive. This is the ultimate secret that so many are still missing, and with this knowledge you should always find yourself one step ahead.
The rules of search engine optimization (SEO) are constantly changing day by day. In order to rank higher in SERP than your competitors, must improve your blog website and monitor your competitors’ SEO strategy and practices on a regular basis. Here are 16 tips that keep you Stay Ahead of Competition in Your Niche and also help you strengthen your SEO rankings:
Create Compelling Content
Creating useful, relevant, and keyword-rich blog content, web pages, articles, videos, white papers, pdf etc. on your blog website is benefit both the visitors to your site and the search engines and their crawler. High value content may also increase the number of backlinks pointing to your website, which will also improve your SEO.
Conduct Keyword Research
Keywords are the foundation of search engine optimization. Make sure the keywords you are targeting are yielding the highest amount of traffic possible. Using tools such as Google Analytics or Google’s Webmaster Tools will provide valuable traffic data and metrics for different search queries and will give your insight into which keywords are worth fighting for. Google’s Adwords Keyword Tool will help you to identify the best keywords (those with the highest traffic and least amount of competition) to target.
Identify your competitors
Before you can find out what your competitors are doing, you need to know who they are.
You may think that’s fairly obvious, but if you want to become the industry leader, you have to go beyond the biggest and most direct competitors.
You should keeping a tab on all their known competitors, and also on industry keywords, so that they’ll be alerted whenever a new player comes into the picture.
Follow and Keep Track of Your Competitors’ SEO Activities
Regularly review your competitors SEO activities on their websites to assess if there are any new opportunities or holes in your SEO strategy. In particular, look at your competitors’ title tag structure, page URL names, use of keywords in headings, in-page links, and other SEO activity.
Using tools such as Traffic Travis or MOZ can simplify this process.
Monitor and Analyze Your Competitors’ Backlinks
The more links to your site’s pages, the better. However, the quality of the links is key. By monitoring your competitors’ backlink profiles, you can uncover possible partners or sites that may link to your website, as well as discover new linking strategies they may be using. Majestic SEO and Open Site Explorer (both offer free and paid plans) are two good tools that will provide backlink profiles on your competitors.
Stay Up-to-date with SEO News
The rules of SEO are constantly changing. Staying on top of the latest technique or SEO trend may give you a significant competitive edge in your rankings. Make time on a regular basis to review SEO news sites such as Search Engine Land, Search Engine Watch, Matt Cutts: Gadgets, Google, and SEO, or SEO-News.com. If a proven technique emerges, waste no time in applying it to your site.
Understand your audience through research
Preliminary research involves simply spending time in the online community connecting with people, talking in forums, checking out YouTube, and getting to know your current customers and loyal followers. Again, this information is nothing new, but it’s important to make this a constant part of your business so that you’re always noticing any changes in people interested in your business.
Study Your Competitors
Do a research of your competitors to figure or what they are doing differently. What kinds of content are they creating? How are they engaging with customers on social media? How effective is their customer service? Why are potential customers choosing to do business with your competitors instead of with you?
The list goes on and on. If you are able to study your competitors and learn what they are doing behind the scene on social media, you will be at a greater advantage, because the information you’ve gathered will enable you to make necessary adjustments and improve your Strategy which will put you ahead of them.
More is the fact that you are not only going to study what they’re doing to stay ahead of you. You also need to learn about their shortcomings, things they did wrong, the mistakes they made. Look for loophole, and feel in the gap. These information will help you avoid their mistakes and enhance your Strategies.
Here’s a funny word you may not be familiar with but can probably guess what it means, which is: Formulate ideas. Leaders are always coming up with new ideas. Many never see the light of day. The goal is to develop the habit of coming up with ideas and capturing them in a notebook or an online tool like Evernote. The best entrepreneurs have a thousand more ideas than they’ll ever act on.
Imagine the future
Consider where trends are going. Develop different scenarios. What areas will be important for growth tomorrow? Think in all kinds of terms: markets, geography, pricing, demographics, and others.
Know the competition
Find out who your competitors are, what they are offering and what their unique selling point (USP) is. This will identify the areas you need to compete in, as well as giving you a platform for differentiating yourself.
Step up your marketing
Make more effort to tell people who you are, what you sell and why they should buy from you. It doesn’t have to be expensive; marketing can range from posters in your window and leaflet drops through to advertising campaigns in local media.
Update your image
Simple steps such as painting the front of your premises can make your business look more modern and inviting. But look also at business cards, stationery, your website, branded packaging, clothing and so on. Does your image reflect your USP?
Target new markets
Selling into a greater number of markets can increase your customer base and spread your risk. Consider whether you can sell online or overseas, for example. Are there groups you’ve never targeted before who might be interested in your offer? Don’t waste time marketing to people who won’t be interested, however.
Look after your existing customers
They will be your competitors’ target market. Provide better customer service by being more responsive to their needs and expectations. If feasible, consider offering low-cost extras such as improved credit terms, discounts or loyalty schemes – remember, it’s cheaper and easier to keep customers than to find new ones.
It’s essential to give your customers good reasons to come to you rather than a rival. Your USP should tap into what customers want and it should be clear and obvious – that should have to ask what makes you different.
Follow Competitor’s marketing strategy
This is an obvious given. Since online marketing by definition puts all the information you need online – ads, website content, social media, SEO – you can easily keep tabs on your competitor’s every move.
Depending on your competitive monitoring goals, the exact things you’re tracking will vary. Some examples may be:
Your competitors’ marketing campaigns
This should be a major priority. One benefit of real-time competitor analysis is you’ll know when they launch new campaigns and products. It goes without saying that if a competitor produces something exciting or innovative, you need to know right away, and see how successful they are.
Your competitors’ social media presence
Remember, you’re fighting for your potential customers’ attention. So wherever your competitors are, you want to be there. You need to see where they’re the most active, and what their social media marketing consists of. That means tracking where they’re posting, when they’re posting, as well as the content and themes of their posts.
Influencers talking about your competitors
These could be reviewers, industry bloggers, or just fans with social media accounts. By finding these influential people who’re talking about your competitors, you can make sure they’re aware of your own offerings. If they’re already interested in your industry, they’re very likely willing to talk about you too.